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Marketing a National Event via a Facebook Driven Awareness Campaign

Branding

Iconic Branding & Error Free Content Created for a India's PrimaryDesign Festival

Branding

Iconic Branding & Error Free Content Created for a India's PrimaryDesign Festival

Branding

Iconic Branding & Error Free Content Created for a India's PrimaryDesign Festival

THE OBJECTIVES

  • Create an impactful & innovative method of community engagement.
  • Allow our target audience to virtually try out products.
  • Heighten the levels Of interaction with our audience.

METRICS OF MEASUREMENT

1. Increase in brand engagement.
2. Increase in UGC.
3. Increase in virtual product interaction.

THE
APPROACH

Convert key products such assmart-watches into brand stickers to allow the target audience to virtually try out the products.

The brand stiCkers were then uploaded to Instagram and introduced to the audience via a multi-format campaign.

Promoting the campaign posts to relevant audience groups for participation.

Continuous cross-sharing of all UGC garnered during the campaign.

AUDIENCE ADOPTION APPROACH - DETAILED

1. CONCEPT INTRODUCTION THROUGH CAMPAIGN & CONTEST :
  • The concept was Introduced to the audience through the #FlauntYourCosmos campaign which asked the audience to virtually try out the key product using stickers.
  • This introduction created an immediate boost in traction and engagement.
2. PAID BOOSTS : Paid boosts were implemented to further increase the reach and engagement on the campaign posts.

3. USER-GENERATED CONTENT: An essential part of the campaign was an integrated contest where the most creative virtual product trialling entry would win the “real” product.

4. LONG TERM IMPACT ON AUDIENCE BEHAVIOUR : With t e Introduction o t e contest t rough a campaign, we created immediate impact. This impacted a change in audience behaviour wherein the stickers are still used by the target audience.

WHAT NEXT:

  • Regular integration of “virtual product adoption and trialling” as a part of brand strategy, in various marketing initiatives.
  • Impact on audience behaviour with the regular use of stickers, mentions and tags by our followers integrating the same beyond the campaign.

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