Let's Talk

Product Marketing High - Value Luxury Product On Digital Media

Branding

Iconic Branding & Error Free Content Created for a India's PrimaryDesign Festival

Branding

Iconic Branding & Error Free Content Created for a India's PrimaryDesign Festival

Branding

Iconic Branding & Error Free Content Created for a India's PrimaryDesign Festival

THE CHALLENGES

As one of the leading luxury cruise ships in India, the MV Mahabaahu cruising the waters of the Brahmaputra lends itself to a very specific discerning traveller. The client had two goals primarily: reach out to high-end customers in key destinations and create brand awareness in the minds of the domestic audience

THE
APPROACH

Socially India carefully analysed and understood MV Mahabaahu’s profile. The type of customer we wanted to reach out to was someone who enjoys going off the beaten path, appreciates nature and would appreciate direct communication. Therefore, we decided to implement a mix of email marketing, paid ads on Facebook and blog posts as our go-to strategy

THE SOLUTION

1. SAYING NO TO DEALS AND OFFERS : One of the first things we realised through trial and error was to avoid the mention of deals and offers completely. With a luxury product like the MV Mahabaahu, the lesser we talked about offers, the more we saw our reach and click-through-rate increase
 
2. CREATING CONTENT THAT CELEBRATES THE DESTINATION : We decided to go for a content-focused approach that not only celebrated the ship but the destinations it takes travellers to. Using a mix of insightful content and photos we were able to create a voice that the discerning traveller liked to listen toUSING THE DESTINATION TO
 
3. SEGMENTING AUDIENCES GEOGRAPHICALLY : We realised that depending on where our target audience lived, they responded to content in different manners. Consequently, we’ve created multiple audience segments for MV Mahabaahu based on where our customers live – each targetted ad contains its own voice

We’d love to hear from you. Contact us today

Links

Legal

Ready to Go Viral And Go Big?

Let’s make your brand the next success story.
  • Based in Delhi, now scaling pan-India and globally.
  • Schedule a free 30-min social audit.
Get Started Now
Explore Our Services