Branding
Branding
Branding
The FCML Design Initiative (FCDI) was formally formed in 2015 in an attempt to bring architecture to the mainstream design fraternity through a platform that encourages creative collaborations doas Thie and an unrestricted exchange of ideas. This
platform is called India Arch Dialogue – one of India’s biggest architecture and design festivals.
The challenge was to creatively inculcate their vision into event collaterals, creating an eternal digital brand identity.
Given that IAD attracts a globally acclaimed design fraternity to speak and exhibit at the event, we were cognizant of furthering the sophisticated aesthetic through unified and seamless branding at various touchpoints. Based on the demographics, we created a content mix, which included
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