Marketing a National Event via a Facebook Driven Awareness Campaign

Branding

B®AND IT
It's all about the story you tell.

virtual product adoption

Using Instagram stickers as a tool for virtual product adoption

Lead Generation Campaign

A Lead Generation Campaign for Harvest Gold's Gluten-Free Bread Line (Gio)

THE MIX

We created a unique content mix including static graphics, videos, GIFs,
live feeds for better reach and engagement.
Our team was present in Indore to cover the event live – this led to an additional engagement on social media not only from those already attending the conference but also from those who wanted to attend but were unable to.

THE CHALLENGES

All India Ophthalmological Society (AIOC) was to organize its 77th Annual Conference in Indore during February 2019. With varied target audience spread across multiple locations, the challenge was to generate awareness through increased visibility about the event and ultimately generate more leads for the event.

THE
APPROACH

Keeping in mind the highly specialised target audience, which included ophthalmologists and those in related fields from within India and abroad our social media strategy focused on researching and identifying the key channel. We decided to use facebook as a major marketing tool and a strategy was devised was to achieve the set goals..

THE SOLUTION

ACHIEVING VOLUMES : Through a mix of paid and organic activity, we worked on increasing the reach of the event. There was an exponential growth in the number of followers and queries by Week 5 of the campaign

TARGETING & SEGMENTATION : We first started off with a broader target audience to give us the room to further refine for better engagements. Eventually, we identified 2 unique audience pools giving us the best results

USING THE DESTINATION TO AMPLIFY OUR CONTENT : The global conference was being hosted in Indore. By using the achievements of the city as a part of our content, we were able to amplify the event. Posts featuring the city were picked up by local news and blogs

Marketing a National Event via a Facebook Driven Awareness Campaign

B®AND IT
It's all about the story you tell.

Using Instagram stickers as a tool for virtual product adoption

A Lead Generation Campaign for Harvest Gold's Gluten-Free Bread Line (Gio)

THE MIX

THE CHALLENGES

THE
APPROACH

THE SOLUTION

Links

Legal

Ready to Go Viral And Go Big?

Let’s make your brand the next success story.

Marketing a National Event via a Facebook Driven Awareness Campaign

B®AND IT It's all about the story you tell.

Using Instagram stickers as a tool for virtual product adoption

A Lead Generation Campaign for Harvest Gold's Gluten-Free Bread Line (Gio)

THE MIX

THE CHALLENGES

THE APPROACH

THE SOLUTION

Links

Legal

Ready to Go Viral And Go Big?

Let’s make your brand the next success story.

B®AND IT
It's all about the story you tell.

THE
APPROACH