Branding
Branding
Branding
With over 211 branches and presence in 18 states, the brand was facing challenges related to their online presence and visibility. The goal was to create a brand identity with improved consistency in order to build confidence among the partners and the public at large.
Socially studied AYE finance’s profile keeping in mind the target audience which included its partners, stakeholders and employees, identified LinkedIn as one of the major mar- keting tools to be focussed for achieving the aforesaid goals.
1. ACHIEVING VOLUMES : Through a mix of paid and organic activity, we worked on increasing the reach of the event. There was an exponential growth in the number of followers and queries by Week 5 of the campaign
2. TARGETING & SEGMENTATION : We first started off with a broader target audience to give us the room to further refine for better engagements. Eventually, we identified 2 unique audience pools giving us the best results
3. USING THE DESTINATION TO AMPLIFY OUR CONTENT : The global conference was being hosted in Indore. By using the achievements of the city as a part of our content, we were able to amplify the event. Posts featuring the city were picked up by local news and blogs
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